This resulted in around 800-900 sales between all of our channels, at an average price of I think $8." 900 x $8 is only $7,200, so essentially in 72 hours the developers made over 2.5 times what they did during the 10 days succeeding the game's launch.Īnodyne, a melancholy exploration of a man's subconscious, doesn't look too shabby either. Prior to the Pirate Bay promo Anodyne had been out for 10 days and Hogan noted, "I think we accumulated 40k uniques. Meanwhile, at Desura and Gamersgate Anodyne remained at its standard retail price of $10, where it sold about 30 copies.Įlsewhere, Bitcoin donations came to about $100, while around $175 was raised for the soundtrack at Hogan's Bandcamp page.īeyond the immediate financial success of Anodyne, its Steam Greenlight page skyrocketed from 28,000 unique views to 41,000, bumping the game into 59th place on Valve's community lead seeing-what-people-want service. This comes to about $11,504 from the Humble Store alone.Īt Fastspring, where the game was also on sale for $1 over the weekend, only 450 copies were sold at an average of $1.25, for a total of $576.90.
It turned out that 4511 copies of the solo game were sold at an average of $1.74, while the soundtrack bundle shifted 1750 copies at a $2.76 average. Not bad for raking in over 12 grand.Ī majority of this was accrued through the Humble Store, where Anodyne cost a minimum pledge of $1 while it could be bundled with its soundtrack for a minimum price of $1.50. "There were no other costs," noted Hogan. Hogan goes over the financial aftermath of the promotion in excruciating detail on his blog, but among the most startling facts is that the promotion only cost a mere $7 to put on, which went entirely to paying hosting provider for bandwidth. The developers made over $12,000 in 72 hours by doing this.
This past weekend the two man dev team of Sean "seagaia" Hogan and Jonathan Kittaka followed in the footsteps of Sos Kaminski's McPixel and promoted their action RPG Anodyne on The Pirate Bay, a notorious site that allows users to "share" games i.e.
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